Enterprise Resource Planning (ERP) and its role in modern day business

Braincrew Apps
3 min readDec 24, 2020

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Businesses vary depending on their size, product or services. But the ultimate goal for all is to have a good profit and maximization of their business. To achieve this goal a lot of prospects are to be kept in mind and one such is planning the resources of the enterprise. This is where ERP software comes into picture.

So, What is ERP?

ERP or Enterprise Resource Planning software, is business software that brings all the aspects of business under one umbrella. ERP helps businesses ranging from managing inventory, production, sales, accounting, human resource to CRM and many more. The goal of having ERP is to remove inefficiencies in the business and free employees from the tedious tasks which can also be automated. This in return lets employees to focus more on productive tasks.

ERP in Modern Day Business

In this world of cut throat competition everyone wants to be on top, so are the businesses. For the business to remain on top they have to best in terms of everything. To remain competitive in today’s time your business also needs to updated and one such way is implementing ERP. Installing ERP in businesses have helped in properly optimizing the operations of the businesses. Below are some reasons why you should have one. In modern day business retaining the customers and converting the leads into successful transaction with managing the entire business can be tough and challenging, but a proper ERP system is the all round solution for this problems.

1. Excel in Competitive World = There are two types of business owners, one who adopt new changes and the other are those who still follow same old traditional way. The one who uses technologies enjoy the benefits of software and saves time and money in the long run.

2. Streamlining business process = ERP helps in streamlining the whole business and unify them. Unification helps in gaining the data and information available at one click. By this way it helps in bringing out more and more from the business.

3. Customer Retention and lead generation = Primary benefit of ERP is that it automates the manual repetitive tasks like entering data into excel sheets. This allows the employees to focus more and more on revenue generation tasks like lead generation and customer retention.

4. Proper insights for forecasting = Streamlined business process helps in gaining reports of all the processes and generates a useful insight regarding business performance. This insight thus lets the management team to make useful future forecasting of the business.

5. Marketing Campaigns= Customers can be tracked from the beginning with the help of ERP. This tracking can then be useful to perform marketing campaigns to target new customers or re-target the customers with new offers, products and services and thus helps in increasing ROI.

6. Proper inventory management= For businesses like production, manufacturing or e-commerce, ERP helps them in properly managing their stocks and improves the delivery time of product and shortens the lead times. Also proper updates are made regarding the availability of certain products.

So above mentioned are the reasons why businesses nowadays adopt an ERP system. Hope you found this useful. So by this you must have understood that now you should have one and give your business a big boost of revenue.

Braincrew Apps is an Odoo Software development company with a team of dedicated and experienced professional developers always ready to convert your Odoo dreams into reality. oeHealth is one such hospital ERP made by Braincrew Apps.

If you would like to know more or are in need for a new ERP or are looking to upgrade your ERP System.

Website: Contact Us

Upwork: ERP Development Services

Disclaimer: Images used in the article are properties of Odoo SA

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